Revere Water: The Brand Identity

I took an ordinary product (bottled water) and then chose a cultural demographic to target as a consumer audience.

My brand of water will be targeting American Soccer fans and players. I want to create a brand that encourages fans and players to be motivated and hydrated for the sport that they love.

This Brand Book includes brand rules for the logo, typography, imagery, and applications of those rules through products, packaging and promotional materials.